I4Research is a Black female owned, owner run, and managed business established in 2013. We employ 5 people and a number (depending on the project) of freelance recruiters and interviewers. We are experienced in qualitative and quantitative research, advertising and strategic planning. We keep ourselves up to date on latest research trends and methodologies by reading and attending conferences.
What do we do:
We specialise in all qualitative techniques. All studies are custom designed according to purpose. We design, brief, analyse and present. Fieldwork and computing we commission. We also do online studies designed and supervised using online panels, and small quant studies that require a quant edge.
Our experience is broad and deep and includes various media. While we conduct qualitative work using our own resources, we are able to assess a brief and recommend the best solution, drawing on an extensive network of freelance professionals, most of whom we have worked with for 10 years and more
We are very hands on – all projects personally conducted /supervised. All quality control is in the hands of the owners. Our experience with strategic planning makes sure we ask the right questions. We prefer to be an involved partner rather than a supplier. We have developed specific, qualitative techniques that are unique to i4Reasearch. Because we are a small consultancy we do not carry overheads that we have to pass onto our clients. All costs relate to level of expertise and not to supporting infrastructure. With our many years of experience we are well placed to develop innovative methodologies for meeting specific objectives
Challenges Being Faced During COVID-19
The primary methodologies used in Quantitative research involve focus group discussions and face-to face interviews. Due to the government’s directive for social distancing and using of masks, no fieldwork can be done i.e. no Focus groups or face-to-face interviews can be conducted.
The main challenges we have are therefore, the inability to conduct business in the current format and obtaining money to pay salaries and rent.
What Will The Donations Be Used For?
The donation will be used firstly to remunerate our staff and pay operational costs. Secondly it will be used to gear up our business to operate virtually for sustainability so our staff can keep their jobs.
How does our work impact the community/give-back?
We use freelance recruiters and interviewers. At any given time depending on the size of the project we can use up to 10 interviewers over an extended period of time. This therefore provides consistent income to the families.